DRTV Commercial for Hoodeez by Steve Procko Productions

SPP recently finished production on a DRTV campaign for Hoodeez.

Hoodeez is a fun, new pet that when folded up is a pillow, but unfolds into a cool hoody.

The one day location shoot featured kids with all different Hoodeez friends and demonstrates the unique characteristics of the direct response product.

This kind of production fits a pretty specific formula of accomplishing a finished 2 minute direct response commercial in a one-day shoot. This kind of production allows for the most cost-effective approach to launching direct response products.

SPP handled all aspects of production from script the post production.