The Virgin America brand will disappear overnight

Come Wednesday morning, customers arriving at 29 airports in the U.S. and Mexico will find something missing: all check-in counters, kiosks, signs and gate areas branded as Virgin America. Overnight, after the final Virgin America flights are completed at 29 airports, Alaska will switch out all the Virgin America branding, including all signs and screens at curbside locations, lobbies, ticket counters, gates and baggage areas. Virgin America employees will also switch to using Alaska’s computer systems.

These 29 airports are where Virgin America and Alaska Airlines are both still operating flights, but on Tuesday night, two years after Alaska Airlines acquired Virgin America for $2.6 billion, the final Virgin-branded revenue flights will be flown.

Read the complete story…